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McFarlane Toys

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McFarlane Toys, a subsidiary of Todd McFarlane Productions, Inc., is a company started by Todd McFarlane that makes highly detaile...

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McFarlane Toys, a subsidiary of Todd McFarlane Productions, Inc., is a company started by Todd McFarlane that makes highly detailed models of characters from movies, comics, musicians, video games, and sport figures. Founded in 1994, the company was originally dubbed "Todd Toys," but the name was changed in 1995 following pressure from Mattel (who feared the new company's name would be confused with that of Barbie's younger brother). Exquisite attention to detail is the most defining feature in a McFarlane Toy. However, it is almost always at the expense of articulation, making them more akin to semi-poseable statues than action figures. Still, the line proves popular especially among young adults, and is arguably the most commercially successful toy line at the moment. It has also influenced many other toy lines to try and imitate McFarlane Toys' style.