Generation Alpha

Auteur

Mark McCrindle is a social researcher and futurist with an international following. He is recognised as a leader in tracking emerging issues and researching social trends.

As an award-winning social researcher Mark has appeared across many Australian television networks. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia's largest companies and leading international brands.

Mark sits on a number of government, charity and industry boards, and is the author of three books on emerging trends and social change. The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century and The Power of Good.

Texte du rabat

Everything you need to know about how to best raise, educate and guide Generation Alpha (born 2010-24) - the most materially endowed and technologically literate generation ever - to help them live their best life.