Culture Is the Way

A WALL STREET JOURNAL BESTSELLER

Energize employee engagement and drive cultural excellence throughout your organization

In Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence, former NFL Pro, world-renowned keynote speaker, and management consultant Matt Mayberry delivers an incisive and hands-on blueprint to employee engagement and peak productivity. In the book, you'll explore how leaders, at every level, can build a workplace culture that drives organizational excellence and unleashes the full potential of every employee.

You'll also learn:

• How to build a culture where people can become the best version of themselves and transform organizational performance
• Five common roadblocks that prevent leaders from using culture to get the best from their people and how to overcome them
• How to implement your playbook for cultural excellence across your entire organization

An essential roadmap to organizational transformation with an unbending focus on the importance of workplace culture, Culture Is the Way will earn a place on the bookshelves of managers, executives, and other business leaders seeking to improve the performance of their team members.

Auteur

MATT MAYBERRY is an internationally acclaimed keynote speaker and one of the world's foremost thought leaders on leadership development and culture. His insights on leadership, culture, and business performance have appeared in publications such as Forbes, Fortune, Business Insider, and Entrepreneur, as well as on NBC, ABC, Fox Business, ESPN, and more.

Texte du rabat

In many industries and organizations, the almighty bottom line trumps the interests and well-being of the employees responsible for delivering actual results. All too often, managers and executives forget that the best way to boost profits is to promote the best interests of their employees and team members.

In Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence, former football pro and globally recognized leadership coach Matt Mayberry delivers an engaging and effective guide to driving organizational excellence by bringing out the best in your employees. It's an expert handbook on helping your team members become the best versions of themselves and--in the process--transform your organization's performance from good to exceptional.

You'll learn to turn your workplace's culture into a permanent competitive advantage, powering through unexpected and unprecedented economic challenges, with skill and agility. This actionable workplace culture manual shows you how to thrive in times of uncertainty--and even chaos--and win the future of work.

Culture Is the Way draws on the most recent and relevant research and data and translates it into hands-on and practical prescriptions that any company--no matter its size--can apply immediately. It is an antidote to the cutthroat philosophies that put profits before well-being and, in the process, fail to maximize either.

An essential roadmap to outperforming your firm's competitors, and turning your remote, hybrid, and in-person offices into powerhouses of productivity and employee fulfilment, Culture Is the Way will earn a place in the libraries of executives, managers, and other business leaders who are looking for ways to attract, recruit, and retain the best talent and dramatically improve organizational performance.

Résumé
Energize employee engagement and drive cultural excellence throughout your organization In Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence, former NFL Pro, world-renowned keynote speaker, and management consultant Matt Mayberry delivers an incisive and hands-on blueprint to employee engagement and peak productivity. In the book, you'll explore how leaders, at every level, can build a workplace culture that drives organizational excellence and unleashes the full potential of every employee. You'll also learn: How to build a culture where people can become the best version of themselves and transform organizational performance Five common roadblocks that prevent leaders from using culture to get the best from their people and how to overcome them * How to implement your playbook for cultural excellence across your entire organization An essential roadmap to organizational transformation with an unbending focus on the importance of workplace culture, Culture Is the Way will earn a place on the bookshelves of managers, executives, and other business leaders seeking to improve the performance of their team members.

Contenu

AUTHOR'S NOTE vii FIGURE LIST ix ACKNOWLEDGMENTS xi 1 Is Culture Powerful? Ask a Football Coach 1 Success Leaves Clues 4 The Larger Room 8 Leading Boldly into the Future 10 The Power of Culture 13 Why This Book and Why Now? 15 The Aim of This Book 17 2 What Exactly Is Culture? 19 Confusion Around Culture 25 Driver of Organizational and Team Excellence 27 Negative Misconceptions 29 Culture Is Not. . . 30 Five Key Elements of a Positive Culture 31 3 The Dilemma Traps 35 The Shiny Object Syndrome 39 Culture Is Not Sexy 40 Boeing: An American Giant That Lost Its Way 43 The Great Turnaround 45 How to Avoid the Culture Dilemma Traps 46 4 The Five Roadblocks to Cultural Excellence 49 The New Economic Order of Changing Culture 55 The Five Roadblocks to Cultural Excellence 57 Actions to Mitigate and Overcome the Roadblocks 70 5 Five Steps to Building a World-Class Culture 73 The Five-Step Process 78 6 Create Your Cultural Purpose Statement 81 Creating a Cultural Purpose Statement 86 Lessons from College Football Coaches 90 Much More Than a Clever Mantra 96 Create Your Own Cultural Purpose Statement 98 Action Steps for Leaders 100 7 Winning Hearts and Minds for Impactful Culture-Building 103 Top-Down Directed, but Bottom-Up Created 108 A Collaborative, Multifaceted Approach 110 Driving Cultural Meaning and Impact 116 Action Plan for Leaders 117 8 The Culture Implementation Playbook 121 Imagine This Scenario 124 Common Culture Implementation Pain Points 128 Six Implementation Pain Points 129 A Playbook for Driving Transformation at Scale 132 Culture Implementation Playbook 133 Moving with Urgency and Adaptability 140 Culture Implementation Playbook Action Steps 142 9 Be Fanatical About Sustained Impact 145 Framework for Driving Culture Sustainability 150 Five-Step Fanatical Framework 152 Full System Embedment for Sustained Impact 156 Action Steps to Be Fanatical About Sustained Impact with Your Culture 169 10 The Ultimate Differentiator Is Leadership 171 A Leader's Role in Building Culture 176 Become a Transformational Leader Now 181 Build a Leadership Factory 190 Five Key Elements to a Successful Leadership Development Program 194 Leadership Action Steps and Reminders 196 11 Commercial Execution 199 Keep the "Main Thing" the "Main Thing" 204 Be Extraordinary 207 Find Your Commercial DNA 210 The Seven Commandments of SGWS 214 Extreme Clarity and Understanding 215 Be Obsessed with Talent 219 12 Be a Chief Culture Driver 225 The Bigger Picture 229 The Magic Ingredient 232 What You Can Do Now 234 Putting It All Together 238 A Final Note for You 240 Chief Culture Driver Pledge 242 NOTES 245 ABOUT THE AUTHOR 253 INDEX 255