Stories Sell

Auteur

Matthew Dicks is an internationally bestselling author and award-winning slam storyteller with a record-breaking fifty-nine victories at the Moth StorySLAM competition and ten victories at the GrandSLAM. In addition to cofounding Speak Up, a Hartford-based storytelling organization, he teaches storytelling and public speaking to individuals, corporations, nonprofits, universities, and schools around the world. He lives in Newington, Connecticut, with his wife and two children.

MatthewDicks.com
StoryworthyMD.com




Texte du rabat

"A guide to using the power of storytelling for success in business, whether you're an online marketer, advertising professional, salesperson in any field, small business owner, independent contractor, or Fortune 500 executive"--

Contenu

Foreword by Masha Cresalia

Introduction: It Started with a Question and Ended with a Story

Part 1: Climb Aboard

Chapter 1: How I Landed Here
Chapter 2: Do I Need Storytelling?
Chapter 3: Zig vs. Zag

Part 2: Finding Your Stories

Chapter 4: Story Then Purpose. Not the Other Way Around
Chapter 5: Why I Have the Good Stuff
Chapter 6: Homework for Life
Chapter 7: First Last Best Worst
Chapter 8: 3-2-1
Chapter 9: Stories Are Often Invisible to the World
Chapter 10: Building a Culture of Storytelling in Your Business

Part 3: What Is a Story?

Chapter 11: A Story Is a Story Is a Story
Chapter 12: A Story Is About One Thing or Nothing
Chapter 13: Building the Frame of Your Story
Chapter 14: The Weirdness of Your Perception of Attention
Chapter 15: Wondering Is Everything
Chapter 16: Stories Happen in the Mind, Not the Slide
Chapter 17: But and Therefore, But Never Said.
Chapter 18: Chronology: The Beginning Isn’t Always The Beginning
Chapter 19: How and Why to Be Funny
Chapter 20: Tense and Perspective: Keep It Close and Personal Whenever Possible
Chapter 21: Guess Who Put All of This Together Perfectly?

Part 4: Marketing and Sales

Chapter 22: Who Is Doing the Speaking?
Chapter 23: How to Not Build a Deck
Chapter 24: Numbers Should Not Be Numeric
Chapter 25: Good, Hard Truths to Wrap This Up

Afterword by Alykhan Rehmatullah