The Craft of Creativity

Auteur

Matthew A. Cronin is Associate Professor of Management at George Mason University.Jeffrey Loewenstein is Associate Professor of Business Administration at the University of Illinois at Urbana-Champaign.

Résumé
Synthesizing a wide range of scholarship, the authors' research, and original interviews with professionals and learners, The Craft of Creativity presents a new account of creativity. Focusing on process as opposed to outcomes, it offers guidelines for improving our ability to navigate the creative process efficiently and effectively.

Contenu

1. Perspectives on Creativity
2. Getting Insight
3. Turning Potential into Inventions
4. Enlightenment as a Creative Product
5. Cues as Clues to the Process
6. Thinking Tools for the Road
7. The Value of Persistence
8. Developing the Craft of Creativity