Ready, Fire, Aim

Klappentext Masterson walks readers through a focused strategy designed to get their business ventures started and moving toward profitability as quickly as possible--without being distracted by the inevitable obstacles. Zusammenfassung Masterson walks readers through a focused strategy designed to get their business ventures started and moving toward profitability as quickly as possible--without being distracted by the inevitable obstacles.

Auteur

Michael Masterson has developed a loyal following of more than 250,000 subscribers with Early to Rise (www.EarlyToRise.com), an e-newsletter published by Agora, Inc. Throughout his remarkably successful business career, Masterson has been a partner in two businesses that grew beyond $100 million, two more that exceeded $50 million, and at least a dozen that surpassed the $10 million mark. He is also the author of the New York Times, Wall Street Journal, and Amazon.com bestsellers Seven Years to Seven Figures, Automatic Wealth, and Automatic Wealth for Grads . . . and Anyone Else Just Starting Out (all from Wiley), and Confessions of a Self-Made Multimillionaire. Subscribe to Michael Masterson's daily e-zine at www.EarlyToRise.com.

Texte du rabat

Praise for READY, FIRE, AIM

"This is an extraordinary book--full of practiced, proven strategies and techniques to help you make more sales and greater profits than you ever imagined possible." --Brian Tracy, author of The Way to Wealth "Wow! A powerhouse book packed with tried and tested street-smart wisdom. I'm impressed!" --Dr. Joe Vitale, author of The Attractor Factor "Michael Masterson's Ready, Fire, Aim hits the mark--dead center. Masterson describes the phases of a business in a very helpful and perceptive way. No matter where you are in your business career ... just starting out or already at the $50 million level ... you'll better understand the challenges you face. And you'll get some bull's-eye insights about how to overcome them." --Bill Bonner, founder and President of Agora Inc. "Ready, Fire, Aim is vintage Michael Masterson. Every sentence in the book is on the mark --stuff you can use right now, today, to accelerate your climb to the top of the financial ladder. What sets Masterson apart from most of the gurus who write about how to do it is that he's actually done it -- over ... and over ... and over again. The number of successful businesses he's built is no less than astonishing. Every serious entrepreneur needs to avail himself of the information in this book." --Robert Ringer, author of To Be or Not to Be Intimidated? Ready, Fire, Aim is both an attitude and a method that self-made multimillionaire and bestselling author Michael Masterson follows to achieve success in business. It's helped him build and grow dozens of multimillion-dollar businesses, including one whose revenues reached $135 million and another still growing at $300 million. Now, with Ready, Fire, Aim, Masterson reveals how you can use his approach to achieve unprecedented entrepreneurial success and enjoy life to its fullest. Written in a straightforward and accessible style, this engaging guide will prepare you to:

• Start a business from scratch and make it profitable quickly
• Keep a growing business growing as revenues climb from a million to tens of millions to hundreds of millions
• Get other people to do almost all the hard work for you, so you are free to do only the fun stuff
• Position yourself as an indispensable business builder, so you can enjoy a big share of the profits even if you are working only part-time
• Duplicate your winning strategy in several businesses, so you never have to worry about "needing" any one of them It takes more than money to build a profitable business--it takes a unique set of skills and strategies. With Ready, Fire, Aim, you'll discover how to develop these essential entrepreneurial skills and use them to vastly improve any business endeavor.

Résumé
Whether you re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors.

Contenu

Foreword xi

Acknowledgments xiii

About the Author xv

PART ONE Being All That You Can Be 1

INTRODUCTION The Very Best Job in the World 3

CHAPTER 1 Getting to the Next Level 13

CHAPTER 2 Why Employee Size Matters: A Different Way of Measuring the Four Stages 23

CHAPTER 3 Becoming a Five-Star Business Genius 31

PART TWO Stage One: Infancy 41

CHAPTER 4 The Supremacy of Selling 43

CHAPTER 5 Your Optimum Selling Strategy and the Four Fundamental Secrets of Selling Your First Product 67

CHAPTER 6 Mastering the Copy Side of Selling 91

CHAPTER 7 Secondary-Yet Important-Priorities for Stage One Businesses 109

CHAPTER 8 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage One Entrepreneur 121

PART THREE Stage Two: Childhood 129

CHAPTER 9 From $1 Million to $10 Million and Beyond: How to Break through the One-Product-Company Syndrome 131

CHAPTER 10 Innovation-the Key to Second-Stage Growth 147

CHAPTER 11 Speed: Putting Ready, Fire, Aim into Your Business 167

CHAPTER 12 Getting Ready 181

CHAPTER 13 What Are You Waiting For? Start Firing Already! 195

CHAPTER 14 Aiming the Product 205

CHAPTER 15 Aiming the Marketing, Part 1: A Quick Crash Course 219

CHAPTER 16 Aiming the Marketing, Part 2: Understanding the Buying Frenzy 239

CHAPTER 17 Ready, Fire, Aim in Action 259

CHAPTER 18 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage Two Entrepreneur 271

PART FOUR Stage Three: Adolescence 279

CHAPTER 19 Making the Stage Three Transformation 281

CHAPTER 20 Changing into a Corporate Leader 295

CHAPTER 21 Filling Your Stage Three Business with Stars and Superstars 307

CHAPTER 22 Bottlenecks, Bureaucracy, and Politics 321

CHAPTER 23 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage Three Entrepreneur 333

PART FIVE Stage Four: Adulthood 339

CHAPTER 24 The Last Big Change 341

CHAPTER 25 Acting as Your Company's Main Investor 349

Afterword 357

Notes 361

Index 365