Designing Tomorrow

"Don't get left behind: learn how to consider long-term and environmental perspectives through strategic design. Get ready to make a difference! This book is your ultimate guide, packed with practical tools and strategies to create positive change. Whether working solo, in a small agency, or a big organisation, you'll learn how to embrace planetary perspectives and think long-term, even in a profit-driven world. Discover how to make mindful decisions, transform your design practices, and influence company strategies to leave a positive impact for future generations. 'Designing Tomorrow' introduces three pillars - networks, interventions and partnerships - and tactics for designers, decision-makers, leaders and anyone looking for ways to create a positive impact through the work they do. - Learn how to align long-term thinking with short-term goals. - Go-to-guide for designers, as well as business leaders, who are seeking ways to lead in this new era. - Valuable learning resource for students studying design and business."

Auteur
"Martin Tomitsch is an accomplished Professor and Head of the Transdisciplinary School at the University of Technology, Sydney. With 18 years of teaching and design research experience, he has published numerous academic articles and authored popular books like BIS' ""Design Think Make Break Repeat."" Recognised as one of Australia's leading practitioners in the design industry, Steve Baty is a highly accomplished professional with over 25 years of experience as a business founder, designer, keynote speaker, awards judge and more. "

Texte du rabat

Whether we work for a startup, agency, or large organisation, we constantly make decisions about what and how we design and who we involve. Driven by short-term goals, it is easy to miss how our decisions cause ripples that can negatively affect ecosystems and future generations. Drawing on global trends, academic research, and decades of experience as designers and educators, Martin Tomitsch and Steve Baty demonstrate how we can leverage strategic design tactics to drive positive change. Packed with case studies, tools, and strategies, the book offers a practical guide for designers, decision-makers, leaders, and anyone looking for ways to shift their planetary impact.