Behind the Cloud

Informationen zum Autor Marc R. Benioff is the chairman and CEO of salesforce.com (NYSE: CRM)! which he cofounded in 1999. Under Benioff's direction! salesforce.com has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in enterprise cloud computing. Salesforce.com has received a Wall Street Journal Technology Innovation Award! been lauded as one of BusinessWeek's Top 100 Most Innovative Companies! been named No. 7 on the Wired 40! was selected for the past two years as a Top Ten Disrupter by Forbes! and been voted one of the world's most ethical companies by Business Ethics Magazine. Benioff is the recipient of many awards for pioneering innovation! including the 2007 Ernst & Young Entrepreneur of the Year. In 2000! Benioff launched the Salesforce.com Foundation-now a multimillion-dollar global organization. He lives in San Francisco.Carlye Adler is an award-winning journalist whose articles have appeared in BusinessWeek! Departures! Fast Company! Fortune! Forbes! Portfolio! Wired! and Time. She cowrote! with Marc Benioff! The Business of Changing the World. She lives in New York City. Klappentext Praise for Behind the Cloud"Salesforce.com and Google share a vision for how the cloud will revolutionize computing. Behind the Cloud gives us a rare glimpse at the development of one of the most important trends in business today."-Eric Schmidt! CEO! Google"In Behind the Cloud! Marc Benioff takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforce.com its amazing edge. This book will show you how to focus your vision! think differently! align your organization-and transform your business and your life." -Anthony Robbins! author! Awaken the Giant Within and Unlimited Power"Reading this book! I laughed out loud many times as Marc told his story! a story of great ideas! thunder-stealing pranks! and a world consciousness that is at the heart of salesforce.com."-Neil Young"Reading! but also afterwards! practicing the 111 plays described by Marc Benioff opens the door for entrepreneurial success much better than any MBA program."-Klaus Schwab! founder! World Economic Forum! and cofounder! Schwab Foundation for Social Entrepreneurship"Cisco and salesforce.com share a vision of how the network is the platform to transform business. In his book! Benioff outlines how salesforce.com has used cloud computing to disrupt and reshape the enterprise software space. It is clear that we are just beginning to understand the potential of networked business and the future benefits and productivity gains of the next phase of the Internet."-John Chambers! chairman and CEO! Cisco"Behind the Cloud demonstrates what happens when companies act as good citizens. Everyone-from employees to shareholders to the community-wins. Get ready to be inspired and make a difference."-Charles Moore! executive director! Committee EncouragingCorporate Philanthropy Zusammenfassung How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish. Inhaltsverzeichnis ...

Auteur
Marc R. Benioff is the chairman and CEO of salesforce.com (NYSE: CRM), which he cofounded in 1999. Under Benioff's direction, salesforce.com has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in enterprise cloud computing. Salesforce.com has received a Wall Street Journal Technology Innovation Award, been lauded as one of BusinessWeek's Top 100 Most Innovative Companies, been named No. 7 on the Wired 40, was selected for the past two years as a Top Ten Disrupter by Forbes, and been voted one of the world's most ethical companies by Business Ethics Magazine. Benioff is the recipient of many awards for pioneering innovation, including the 2007 Ernst & Young Entrepreneur of the Year. In 2000, Benioff launched the Salesforce.com Foundation-now a multimillion-dollar global organization. He lives in San Francisco. Carlye Adler is an award-winning journalist whose articles have appeared in BusinessWeek, Departures, Fast Company, Fortune, Forbes, Portfolio, Wired, and Time. She cowrote, with Marc Benioff, The Business of Changing the World. She lives in New York City.

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How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Résumé
The founder of Salesforce. com tells how he created a billion-pound business and, in the process, an entire industry In less than a decade, salesforce. com has grown from a simple idea to the market leader of a new $52 billion industry that it created. Through candid, compelling first person stories, Benioff shows how salesforce.

Contenu
Foreword (Michael Dell, Chairman and CEO of Dell). Introduction. Part 1 The Start-Up Playbook: How to Turn a Simple Idea into a High Growth Company. Play #1: Allow Yourself Time to Recharge. Play #2: Have a Big Dream. Play #3: Believe in Yourself. Play #4: Trust a Select Few with Your Idea and Listen to Their Advice. Play #5: Pursue Top Talent as If Your Success Depended on It. Play #6: Sell Your Idea to Skeptics and Respond Calmly to Critics. Play #7: Define Your Values and Culture Up Front. Play #8: Work Only on What Is Important. Play #9: Listen to Your Prospective Customers. Play #10: Defy Convention. Play #11: Have-and Listen to-a Trusted Mentor. Play #12: Hire the Best Players You Know. Play #13: Be Willing to Take a Risk-No Hedging. Play #14: Think Bigger. Part 2 The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture. Play #15: Position Yourself. Play #16: Party with a Purpose. Play #17: Create a Persona. Play #18: Differentiate, Differentiate, Differentiate. Play #19: Make Every Employee a Key Player on the Marketing Team, and Ensure Everyone Is On-Message. Play #20: Always, Always Go After Goliath. Play #21: Tactics Dictate Strategy. Play #22: Engage the Market Leader. Play #23: Reporters Are Writers; Tell Them a Story. Play #24: Cultivate Relationships with Select Journalists. Play #25 Make Your Own Metaphors. Play #26: No Sacred Cows. Part 3 The Events Playbook: How to Use Events to Build Buzz and Drive Business. Play #27: Feed the Word-of-Mouth Phenomenon. Play #28: Build Street Teams and Leverage Testimony. Play #29: Sell to the End User. Play #30: The Event Is th…