China's Cultural Trade Strategy

Auteur

Luo Libin (Ph.D. of Economics) is Professor of Economics at Beijing International Studies University, China. Professor Luo is also a visiting researcher at the Institute for Service Economy and Digital Governance, Tsinghua University, senior researcher of Beijing Research Institute of Culture Trade, BISU, and researcher at China Academy of "One Belt and One Road" Strategy, BISU. Luo's research interests include cultural and international trade, service trade and international investment.

Texte du rabat

This book aims to provide theoretical and empirical interpretations of certain phenomena in the development of China's cultural industry. Using the film and television industries as the major cases, the author proposes suggestions on China's ongoing development of foreign cultural trade.

Contenu

1. An Introduction: Why Do I Write This Book? 2. Theoretical Studies Related to Cultural Trade 3. Opening up of Film Market and the Development of Film Industry in China's Mainland 4. Imports of Cultural Products and Chinese Culture Going Global: The Case of Film Import 5. Rise of China's Economy and International Influence of Standard Chinese Language 6. International Trade in TV formats, Home Market Effects and Chinese TV Program Exports 7. The Rise and Fall of the China's Hong Kong Film Industry and Its Implications for China's Mainland 8. A Forecast on Film Box Office in China's Mainland-on Strategies of China's Mainland Film Industry. 9 Opportunities, Challenges and Strategies for the Development of Foreign Cultural Trade in China