Images of Utopia in the Advertising Page

Auteur

By Luigi Manca and Alessandra Manca

Texte du rabat

This book examines the use of utopian imagery in magazine advertisements, positing that these advertisements reflect the public's unbridled desires, rather than reality itself. The authors argue that these reflections can lead the public to be unable or unwilling to recognize real threats to democracy, social justice, and the environment.

Contenu

Chapter 1: Understanding the Advertising Page and the Hidden Persuaders Who Created It

Chapter 2: The Concept of Advertising Utopia

Chapter 3: The Maverick Utopia

Chapter 4: The Inner Haven Utopia

Chapter 5: The Middle-Class Utopia

Chapter 6: The Upper-Class Utopia

Chapter 7: The Yuppie Utopia

Chapter 8: Reality Demands Our Attention