Luigi Cantone is a Full Professor of Marketing and Strategic Management in the Department of Economics, Management, Institutions at Federico II University of Naples, Italy. His research interests focus on the issues of brand management, place marketing, strategic outsourcing, and business model innovation. Until today, his academic track-record shows more than 80 publications overall. His research has been published in top-ranked international and Italian distinguished academic international journals, such as for leading Italian and international publishing houses.

Pierpaolo Testa is an associate professor in Economics and Business Management at the Federico II University of Naples. He also holds a Ph.D. in Management from the same institution. He carries out research on the themes of strategic innovation, outsourcing, and branding. The results of his research have been published on leading management and marketing international journals. He has also published a research monograph relating business model innovation.

Giuseppe Fabio Cantone is Business Intelligence and Marketing Analyst, providing as consultant the creation of business intelligence analysis systems in synergy with the management consulting. Also, he is engaged in academic research activity relating to issues of brand management, business model innovation, and strategic outsourcing. His research has been published in international academic journals, such as in book chapters of Italian publishing houses. He earned a PhD in Management from the Federico II University of Naples in 2020.

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This book provides a comprehensive overview of the decision-making models employed for the purpose of outsourcing strategic activities. It offers readers an exhaustive theoretical framework, which is more robust than what is currently available in the extant literature.

Contenu
Introduction 1. Outsourcing in times of disruption 2. Theories of the firm and implications for outsourcing 3. Review of existing models in the strategic outsourcing literature 4. Case Study: The BOEING 787 Dreamliner Programme: leveraging the capabilities of the global and collaborative supply-partners network through technological disruption in the aircraft industry 5. Proposing a conceptual decision-making model for outsourcing new product development Afterword: The supply chain in the aviation industry: an insider's perspective