Barry Libert is Chairman and CEO of OpenMatters and a Senior Fellow at the Wharton SEI Center for Advanced Studies in Management. Libert is also an angel investor, board member, and has been a business model and digital adviser to companies such as AT&T, Microsoft, GE Healthcare, Deloitte, ESPN, and Goldman Sachs.

Megan Beck is the Chief Insights Officer at OpenMatters, where she leads the firm’s investor and business research, publications, and curriculum initiatives. She is also an associate on network initiatives at the Wharton SEI Center for Advanced Studies in Management. Previously, she was a Bain consultant.

Jerry (Yoram) Wind is the Lauder Professor and Professor of Marketing at the Wharton School and the founding director of the Wharton SEI Center for Advanced Studies in Management. He is internationally known for his pioneering research on networked organizations, mental models, marketing strategy, and marketing-driven business strategy.

Join the network movement at openmatters.com.

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Digital networks are changing all the rules of business. New, scalable, networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting the growth, scale, and profit potential of companies. But this seismic shift isn't unique to digital start-ups and tech superstars. Digital transformation is impacting all businesses, and as investor capital, top talent, and market buzz continue to shift toward network organizations, the performance gap between fast and slow adopters is widening. So the question isn't whether your organization needs to change, but when and how much. The Network Imperative is a call to action for all leaders to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers. Based on research of over a thousand companies, Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that network businesses use to grow and profit. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to thrive in this rapidly changing age.--

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Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review