Prix bas
CHF42.30
Habituellement expédié sous 2 à 4 jours ouvrés.
Create, manage, and measure innovationIn Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success, bestselling author Michael Lewrick delivers a simple and straightforward playbook to manage and measure innovation. In the book, you'll learn how to utilize the design thinking paradigm for innovation success and how successful leaders manage Explore and Exploit portfolios to create impact.The author explains how to: Strategically employ data analytics, artificial intelligence, and neurodesign to drive innovation and business results Deploy Objectives and Key Results (OKRs) for innovation teams to realize true alignment between the business and team performance Use the provided hands-on tools to measure your firm's success at creating meaningfully new and interesting products, services, and experiences Part of the Design Thinking Series, Design Thinking and Innovation Metrics will earn a place in the libraries of managers, executives, product owners, innovation teams, entrepreneurs, and other business leaders.
Auteur
Michael Lewrick has worked very intensively in recent years on the mindset that enables us to solve different types of problems. He is a bestselling author, award-winning design thinking and business ecosystem design thought leader, business entrepreneur and visiting professor at various universities globally. His ideas, books, and company, Lewrick & Company, help mobilize people around the world to better lead innovation, digital transformation, and business growth in an era of increasingly rapid change.
Texte du rabat
PRAISE FOR DESIGN THINKING AND INNOVATION METRICS "Creative activity... innovation! ... and performance metrics, long considered to be polar opposites, turn out to be essential complementers. Lewrick's Design Thinking and Innovation Metrics is a must-read for anyone needing to add analytical strength to Design Thinking; it is an excellent treatment of both. Flying blind is no way to go into the future!"
- BILL FISCHER, Professor Emeritus of Innovation Management, IMD Business School, and Senior Lecturer, Sloan School of Management, MIT "Peter Drucker famously said that if you can't measure it, you can't manage it. This latest book of Lewrick's excellent series on design thinking is a highly practical guide for mastering the complex world of innovation."
- ROLAND DEISER, Chairman of the Center for the Future of Organization at the Drucker School of Management "This book is an excellent enhanced toolkit and extremely practical resource for any organization, regardless of size or industry."
- ELVIN TURNER, Bestselling innovation author, Be Less Zombie "This book is a game-changer on the corporate world's view. It goes far beyond any approach to innovation accounting I have seen before. "
- JEAN-PAUL THOMMEN, Professor, Business and Management Studies, University of Zurich Design Thinking and Innovation Metrics offers an up-to-date and comprehensive collection of powerful tools to manage creativity, OKRs, product, and business success. In this book, Michael Lewrick provides insights into the world of measurements, design thinking, neurodesign and artificial intelligence to drive innovation and future business success. Perfect for innovation teams, managers, and executives in industries of all types. This book also belongs in the libraries of controllers, product owners, and department heads who would like to revise and modernize their system for managing innovation. It complements the Wiley Design Thinking Series with the missing link to measure the hunt for the next market opportunity. THE MEASUREMENT OF INNOVATION, CREATIVITY AND BUSINESS SUCCESS IS ONE OF THE BIGGEST CHALLENGES. THIS BOOK SHOULD BE ON THE DESK OF EVERY EMPLOYEE WHO HAS AN ACTIVE ROLE IN SHAPING THE FUTURE.
Résumé
"Design Thinking and Innovation Metrics is an excellent enhanced toolkit and extremely practical resource for any organization, regardless of size or industry."
"Creative activity... innovation! ... and performance metrics, long considered to be polar opposites, turn out to be essential compliments. Lewrick's Design Thinking and Innovation Metrics is a must-read for anyone needing to add analytical strength to Design Thinking; it is an excellent treatment of both. Flying blind is no way to go into the future!"
"This book is a game-changer on the corporate world's view. It goes far beyond any approach to innovation accounting I have seen before."
"Peter Drucker famously said that if you can't measure it, you can't manage it. This latest book of Lewrick's excellent series on design thinking is a highly practical guide for mastering the complex world of innovation."
Contenu
Preface 11
Motivation for This Book 18
The Roots of Design Thinking 22
The History of Innovation Metrics 24
Why? How? What? 27
WHY Are Design Thinking & Innovation Metrics Important? 29
A Quick Read to Get Inspired 45
The 101s: Essentials of Design Thinking & Measuring 57
Design Thinking 101 60
The Design Thinking Paradigm 61
Facilitating Workshops 74
Working in Teams 82
Building Capabilities 88
Measuring Impact 97
Measuring 101 145
From Observations to Real Metrics 146
Defining and Applying Metrics 157
Defining the North Star Metric(s) 167
Working with Exploration Metrics 175
Selecting Exploitation Metrics 187
Measuring Creativity 197
Reflecting Measurements 211
Design Thinking Toolkit 103 Measuring Toolkit 223
Performance Measurements 201 256
OKRs and Beyond 258
The Roots of Measuring Objectives 260
Three Mindshifts Applying OKRs 264
Tips and Tricks for Implementing OKRs 271
Facilitating Performance Objectives 277
The Future of Design Thinking & Data-Driven Innovation 312
Creating Impact with Advanced Tools 314
Data-Driven Innovation 301 318
Design Thinking & Data Analytics 319
Applying the Hybrid Model 320
Design Thinking & Artificial Intelligence 335
Gaining Efficiency in Customer Interactions 336
OKR Toolkit 285
Design Thinking & Neuroscience 359
Transferring Brain Patterns into Value 360
A Final Word 376
Practitioner Voices 380
Index and Sources 382