Corporate Innovation

Auteur

Dr Donald F. Kuratko is The Jack M. Gill Distinguished Chair of Entrepreneurship; Professor of Entrepreneurship; Executive & Academic Director, Johnson Center for Entrepreneurship & Innovation, The Kelley School of Business, Indiana University-Bloomington.

Dr Michael G. Goldsby is the David and Leslie Lawson Chair of Entrepreneurial Studies, Collins College of Business, University of Tulsa.

Dr Jeffrey S. Hornsby holds the Henry Bloch/Missouri Endowed Chair of Entrepreneurship and Innovation and is a University of Missouri System Curator's Distinguished Professor.

Texte du rabat

This book will help you develop an understanding of an innovative organization, the specific processes involved in corporate innovation, and how to assess your organization's readiness for entrepreneurial activity and innovation.

Contenu

Contents

Preface

PART I: The Innovative Organization (I-Organization)

1. Understanding the Innovative Mindset

2. The Process of Corporate Innovation

PART II: Individual Innovation Skills (I-Skills)

3. Unleashing Individual Creativity

4. Managerial Skills for the Innovation Process

PART III: The Design Function in Innovation (I-Design)

5. The Design Thinking Process

6. Design-Driven Innovation: Prototyping and Manufacturing

PART IV: Organizational Innovation (I-Teams)

7. Measuring Corporate Innovation

8. Human Resource Management in Corporate Innovation

9. Teams-Based Innovation

PART V: Acceleration of Innovation (I-Solution)

10. Innovation to Commercialization

11. Effective Innovation Plans

12. Scaling Momentum for Disruption

Appendix: An Innovation Plan for GlaxoSmithKline in Africa: The Aquafresh Teacher Academy