PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University's Kellogg Graduate School of Management, and one of the world's leading authorities on marketing. His writing has defined marketing around the world for the past forty years. Kotler is the recipient of awards and honorary degrees from schools all over the world. His books have been translated into twenty-five languages. HERMAWAN KARTAJAYA is the founder and Chairman of MCorp, and the pioneer and leader of a marketing consulting and research firm in Indonesia. He is the founder of the World Marketing Forum (WMF) and the Asia Marketing Federation (AMF), one of the "50 Gurus Who Have Shaped The Future of Marketing" according to The Chartered Institute of Marketing, United Kingdom (CIM-UK), and coauthor with Kotler of several books, including Entrepreneurial Marketing, Marketing 5.0, and Marketing 6.0. JACKY MUSSRY is the Deputy Chairman of MCorp and CEO at MarkPlus Institute. He has around 27 years of consulting experience spanning multiple industries in Indonesia. He regularly lectures on marketing and strategy related subjects at universities in Indonesia.

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Discover the latest groundbreaking marketing strategies making waves in Asia Reimagining Operational Excellence: Inspirations from Asia by renowned marketing expert and bestselling author Philip Kotler, Hermawan Kartajaya, and Jacky Mussry offers a captivating look into Asia's innovative marketing strategies reshaping global business. It skillfully reveals how Asia's competition with the West drives its unique and effective marketing approaches, focusing on quality, cost, delivery, and service (QCDS). This book provides actionable insights into leveraging entrepreneurial and professional capabilities to establish the next level of operational excellence through QCDS. Kotler, Kartajaya, and Mussry explore significant trends in the global business landscape, highlighting Singapore's rise as a commercial hub, Japan's advancements beyond kaizen, South Korea's innovative strides, the dominance of made-in-India leaders, and China's revolutionary path to becoming an economic powerhouse. Reimagining Operational Excellence: Inspirations from Asia is an indispensable guide for professionals, entrepreneurs, founders, and business leaders. It comprehensively explains how Asia influences global competition based on its operations prowess. This essential read is perfect for those looking to adapt and thrive in the rapidly evolving global market, stay relevant in the ESG era, and harness Asia's entrepreneurial spirit, which is necessary for business organizations to remain competitive in the next curve. It's a fascinating discussion that shouldn't be missed by today's and future top-notch executives everywhere.

Contenu

Foreword xi

Preface xiii

Acknowledgments xix

1 Operations as the Center of Gravity: The Omnihouse Model 1

2 Competing with the West: Asia as the Rising Model 23

3 The New Perspective of Quality: From Input to Impact 47

4 The New Perspective of Cost: From Cost-Cutting to Social Contributions 67

5 The New Perspective of Delivery: From On Estimate to On Conscience 89

6 The New Perspective of Service: From Standardization to Transformation 109

7 Creativity and Innovation in the New Operational Excellence: How the Korean Wave and Other Trends Are Affecting the World 129

8 Entrepreneurship and Leadership in the New Operational Excellence: How Indian Passion Is Helping Build Dominance 147