Making Sustainability Stick: The Blueprint for Successful Implementation

What do you mean when you say "Sustainability?" This question is all too often raised because what one person thinks will be very different from another. The first step in any sustainability plan is to first define sustainability - what it means to your company, settle on a common definition, and put it into language that all employees and stakeholders can both understand and get behind.

Making Sustainability Stick is tailored for those that are starting out in this process or have seen their efforts stall in realizing the business benefits of sustainability. This book provides the blueprint for implementation, breaking down barriers, and the steps required to integrate sustainability successfully.

It is laid out in easily digestible chapters, with action steps backed up from interviews with sustainability thought leaders, case studies, and the real life experience of the author who has consulted with over 75 organizations on sustainability.

This is the perfect book for those who are in the trenches or are just about to embark on their sustainability journey.

Auteur
Kevin Wilhelm is the one of the world’s preeminent business consultants in the field of sustainability and climate change. He is the CEO of Sustainable Business Consulting, a Seattle-based consulting firm focused on demonstrating the bottom-line business benefits of sustainability and then leading companies through successful implementation. Kevin brings nearly two decades of experience working with businesses ranging from Fortune 500 multinationals to medium-sized businesses. His clients include Nordstrom, REI, The North Face, Alaska Airlines, Redbox, Expeditors, Drugstore.com, Puget Sound Energy, and more than 75 others.

Previously he wrote the acclaimed Return on Sustainability: How Business Can Increase Profitability and Address Climate Change in an Uncertain Economy, and he is a professor at the Bainbridge Graduate Institute, where he teaches various courses on sustainable business.

Texte du rabat

What do you mean when you say "Sustainability?” This question is all too often raised because what one person thinks will be very different from another. The first step in any sustainability plan is to first define sustainability — what it means to your company, settle on a common definition, and put it into language that all employees and stakeholders can both understand and get behind.

Making Sustainability Stick is tailored for those that are starting out in this process or have seen their efforts stall in realizing the business benefits of sustainability. This book provides the blueprint for implementation, breaking down barriers, and the steps required to integrate sustainability successfully.

It is laid out in easily digestible chapters, with action steps backed up from interviews with sustainability thought leaders, case studies, and the real life experience of the author who has consulted with over 75 organizations on sustainability.

This is the perfect book for those who are in the trenches or are just about to embark on their sustainability journey.

Résumé

This book provides the blueprint for implementation, breaking down barriers, and the steps required to integrate sustainability successfully into any business. It is laid out in easily digestible chapters, with action steps backed up from interviews with sustainability thought leaders, case studies, and the real life experience of the author, as well as over 40 interviews with CSR and Sustainability Directors at various companies on how to “get things done” based on their successes and temporary setbacks. It provides the step-by-step roadmap for implementing sustainability successfully and focuses on “how” companies can realize the benefits of sustainability by engaging the head, heart, and hands of their employees. Also included is a checklist for implementation and tips on how to regain momentum or get “un-stuck” at the end of each chapter as well as additional helpful resources and exercises to overcome the most common barriers towards implementation.

Contenu

Introduction 1
How to Use This Book 5
Chapter 1: The Business Case 9
Chapter 2: Defining Sustainability 45
Chapter 3: Understanding Your Stakeholders and What Is Material to Them 53
Chapter 4: Baselining Sustainability to Measure What Matters 75
Chapter 5: Goals/Vision and Your Sustainability North Star 103
Chapter 6: Management Support Is Essential 129
Chapter 7: Understanding Change Management to Guide Implementation 141
Chapter 8: Engaging Employees Around Sustainability 177
Chapter 9: Systems, Decision Making, and Internal Alignment 201
Chapter 10: Institutionalizing Sustainability 227
Chapter 11: Communicating Sustainability Internally 245
Individuals Interviewed for This Book 265
Citations and Endnotes 267
Index 279