Sales Management

Auteur

Kenneth Le Meunier-FitzHugh is an Associate Professor in Marketing at the University of East Anglia, UK.

Kieran Sheahan is a Lecturer at Technological University, Dublin, Ireland.

Texte du rabat

Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research.

Contenu

1 Challenges and Changes in Sales 2 Relationship Selling and Value in Sales Interactions 3 Interactions Between Sales and Marketing and The Customer Journey 4 Sales Leadership and Customer Relationship Management (CRM) 5 The Future of Selling in a Virtual and Artificial Intelligence World