House Industries Lettering Manual

Zusatztext Praise for House Industries: If there were any place I wish I worked that I don't, it's House. They're artists; their work is extraordinary. J. J. Abrams What I love about House Industries is that they search through corners of culture for something valuable that you'd never thought of before, then raise it to a higher artistic level. It's a very difficult thing to do. Shepard Fairey [House] makes all the best typefaces. David Lee Roth Informationen zum Autor Ken Barber is the chief lettering officer and director of typeface design at the world-renowned font foundry and design studio House Industries. His work is in the permanent collection of the Smithsonian Institution's Cooper-Hewitt National Design Museum and the Henry Ford Museum of American Innovation. Ken has also been honored by the New York Type Directors Club, Association Typographique Internationale, and Design Museum London. In addition to teaching at The Cooper Union in New York, he regularly leads workshops around the world on the practice of hand lettering. Ken is the co-author, with Andy Cruz and Rich Roat, of House Industries: The Process Is the Inspiration . Klappentext Learn the history and techniques of hand lettering from a renowned design studio. This practical and visual guide features exercises, case studies, and typographic models for letter styles such as serif, sans serif, brush, and script--now featuring a new and improved binding. Known throughout the world for its eclectic typeface collections and far-reaching creative exploits, from fonts and fashion to ceramics and space technology, House Industries has been a standard bearer for American graphic design for more than twenty-five years. The House Industries Lettering Manual is an accessible hands-on guide to drawing letters from Ken Barber, House's head letterer and type design director. Modeled after a series of sold-out lettering workshops that Ken has conducted around the world, this highly illustrated handbook outlines the history of lettering, various methods and techniques, common letter styles, and best practices for getting paid for your work. This handy how-to guide also provides lettering models to help sharpen your drawing skills and offer departure points for further experimentation. Designed by House Industries and including copious examples, exercises, and opportunities to practice what you've learned, plus photographs of works-in-progress and finished projects, this instructive and visually engaging book will help you master the dynamic art of lettering, whether you're a budding artist or an experienced designer. Leseprobe Intro When I was a kid, before my family took a road trip my dad would become obsessed with packing the trunk of the car. He could have just thrown everything in the back, but to his mind, the packing must be done efficiently, and he took it as a personal challenge to figure out the best way possible. He typically started by assembling all of the luggage on the driveway, and assessing each piece by its size, shape, weight, and importanceamong other considerations: Could it be folded, deflated, bent, twisted, or otherwise contorted if needed? How accessible would an essential item be in the event of an emergency? Would the contents spoil before we reached our destination? As he began to plug the various pieces into the evolving puzzle of the trunk, my dad would periodically stop and rearrange things to improve the fit. Gradually, the solution became clear as he put the main pieces into place, before filling any remaining gaps with the smaller, more trivial items. Mind you, the contents of every suitcase, toiletry bag, and insulated cooler were packed with just as much thought and care. It all seemed a little excessive at the time, so I didn't fully appreciate how closely I stood to greatness: the man was a mae...

Praise for House Industries: 

“If there were any place I wish I worked that I don't, it's House. They're artists; their work is extraordinary.”—J. J. Abrams

“What I love about House Industries is that they search through corners of culture for something valuable that you'd never thought of before, then raise it to a higher artistic level. It's a very difficult thing to do.”—Shepard Fairey

“[House] makes all the best typefaces.”—David Lee Roth

Auteur
Ken Barber is the chief lettering officer and director of typeface design at the world-renowned font foundry and design studio House Industries. His work is in the permanent collection of the Smithsonian Institution's Cooper-Hewitt National Design Museum and the Henry Ford Museum of American Innovation. Ken has also been honored by the New York Type Directors Club, Association Typographique Internationale, and Design Museum London. In addition to teaching at The Cooper Union in New York, he regularly leads workshops around the world on the practice of hand lettering. Ken is the co-author, with Andy Cruz and Rich Roat, of House Industries: The Process Is the Inspiration.

Texte du rabat

Learn the history and techniques of hand lettering from a renowned design studio. This practical and visual guide features exercises, case studies, and typographic models for letter styles such as serif, sans serif, brush, and script--now featuring a new and improved binding.

Known throughout the world for its eclectic typeface collections and far-reaching creative exploits, from fonts and fashion to ceramics and space technology, House Industries has been a standard bearer for American graphic design for more than twenty-five years. The House Industries Lettering Manual is an accessible hands-on guide to drawing letters from Ken Barber, House's head letterer and type design director.

Modeled after a series of sold-out lettering workshops that Ken has conducted around the world, this highly illustrated handbook outlines the history of lettering, various methods and techniques, common letter styles, and best practices for getting paid for your work. This handy how-to guide also provides lettering models to help sharpen your drawing skills and offer departure points for further experimentation. Designed by House Industries and including copious examples, exercises, and opportunities to practice what you've learned, plus photographs of works-in-progress and finished projects, this instructive and visually engaging book will help you master the dynamic art of lettering, whether you're a budding artist or an experienced designer.

Résumé
A practical and visual guide to hand-lettering from renowned design studio House Industries, covering the history, methods and techniques of lettering.