Innovation Management 7th Edition

Innovation Management provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers alike.

• An effective balance between the theory and practice of innovation management

• A comprehensive website offering support to both teachers and students, including videos, chapter summaries and extensive lecturer resources

• Critical reflections throughout on all aspects of innovation management combined with practical 'Management Recommendations'

• A unique, dedicated chapter on the Service Industry new_to_this_edition

• Updated and expanded coverage throughout based on a review of over 250 key publications on innovation management

• 86 international case studies that illustrate both the theory and practice of managing innovation

• Video interviews on the companion website to accompany case studies from each chapter, featuring high-profile business managers from around the world

• Reflective questions for students at the end of each chapter, with suggested answers on the companion website

Auteur
Keith Goffin is Professor of Innovation and New Product Development at Cranfield School of Management, UK. Rick Mitchell is Visiting Professor of Innovation Management at Cranfield School of Management, UK, and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University, UK.

Contenu

1. Understanding Innovation and Innovation Management.- 2. Innovation in Context.- 3. Service Innovation.- 4. Developing an Innovation Strategy.- 5. Generating Innovative Ideas.- 6. Selecting the Innovation Portfolio.- 7. Implementing Innovations.- 8. People, Culture and Organization.- 9. InnovationPerformance and Capability.