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Auteur
Julia Binder is IMD Professor of Sustainable Innovation and Business Transformation. She is also a director at IMD's Center for Sustainable and Inclusive Business. Her work has been published in the Journal of Business Venturing and the Academy of Management Review. Knut Haanaes is IMD Professor of Strategy and the Lundin Chair Professor of Sustainability. He is involved with IMD's partnership with the World Business Council for Sustainable Development. His work has been published in the Harvard Business Review.
Texte du rabat
A COMPREHENSIVE PLAYBOOK TO HELP YOU STRATEGIZE, LEAD AND EXECUTE A SUCCESSFUL SUSTAINABILITY TRANSFORMATION Leading the Sustainable Business Transformation: A Playbook from IMD offers an eye-opening exploration of why sustainability matters and how to embed it into your enterprise's core strategy. Featuring a unique framework, this playbook highlights the continuous interplay between strategy and leadership needed for real impact. Readers will learn how to drive profitability responsibly, balancing growth with a commitment to social and environmental sustainability. Renowned sustainability strategists and professors Julia Binder and Knut Haanaes walk you through the strategic and organisational work you'll need to do to realise substantial gains in sustainability without compromising commercial growth. In this edited volume, they bring together IMD's foremost thought leaders, combining their collective expertise to deliver actionable insights for driving impactful and sustainable change. You'll learn about common risks and barriers to change, as well as effective techniques to overcome those pitfalls and nurture innovation. An essential resource for entrepreneurs, founders, managers, executives, directors, and other business leaders who want to keep their enterprises at the forefront of sustainable growth and commercial success, Leading the Sustainable Business Transformation is an invaluable read for anyone seeking actionable strategies for global impact and economic results.
Contenu
Foreword by Michel Demaré and David Bach ix
Preface xiii
Part I Framing the Conversation 1
Chapter 1 Defining Sustainability 9
Chapter 2 Why Now? 19
Chapter 3 Seizing Opportunities Rather Than Managing Risks 33
Chapter 4 The Geopolitical Context 47
Part II The Strategic Imperative 59
Chapter 5 Roadmapping with a Future- Back Approach 63
Chapter 6 Scenario Planning 75
Chapter 7 Innovating Toward New Business Models 87
Chapter 8 Models for Social Sustainability 101
Chapter 9 An End- to- End Perspective 113
Chapter 10 Brand Strategies 127
Chapter 11 Navigating Climate- Related Financial Risks 137
Chapter 12 Nonmarket Strategy 151
Chapter 13 Navigating the New Era of Sustainability Reporting 167
Chapter 14 The Paradox of Digital Technology 183
Chapter 15 Artificial Intelligence 195
Part III The Leadership Imperative 207
Chapter 16 Leading Change 213
Chapter 17 Managing Change in the Organization 225
Chapter 18 Leading Transformation 233
Chapter 19 Developing Leaders' Capabilities 243
Chapter 20 The Courage of "Power With" 257
Chapter 21 Ecosystem Partnerships 271
Chapter 22 Changing Culture 281
Chapter 23 Improving Governance 291
Chapter 24 Family Business 305
Chapter 25 Leading for Inclusion 319
Chapter 26 Talking the Walk 331
Conclusion 345
Contributors 353
Index 367