Organizational Strategy

The purpose of this book is to consolidate knowledge, organized into chapters and sections, facilitating readers' access to and comprehension of the fundamental aspects of Organizational Strategy in a synthetic and precise manner. This endeavor is specifically tailored to address the competitive challenges organizations face due to the globalization of markets. The objective is realized through succinctly presented thematic summaries. The book serves as both a study tool and technical support, fostering sequential and theme-oriented learning guided by key references.

Auteur

José Moleiro Martins is a Coordinator Professor specializing in Strategic Management and Entrepreneurship at IPL. He earned his Ph.D. in Management from ISCTE-IUL and serves as an integrated researcher at BRU-Unide/ISCTE-IUL. With significant industry experience, his research interests include Knowledge Management, Innovation, and Entrepreneurship.