Business 101 for the Data Professional

Hone your business skills and supercharge your career with this definitive guide for data professionals working in business on how they can improve their organizational effectiveness and commercial understanding.

This new book from bestselling author Jordan Morrow empowers data professionals to work and operate more effectively in an organizational setting, equipping them with key business knowledge and skills. It is vital for data professionals to understand the business needs and outcomes of the organizations they work and collaborate effectively with non-technical colleagues. Business 101 for the Data Professional is the definitive guide for data professionals looking to upskill their organizational effectiveness and enhance their career prospects. From business strategy to different business areas such as product, marketing, sales and operations to data monetization and value, the book explains how these contribute to the business, and, crucially, the role that data plays in supporting them. Business 101 for the Data Professional explores how to navigate key challenges and pitfalls of data in business, such as bias, misuse of data and the balancing of data and technical debt. It shows how to build networking, influencing and relationship building skills and outlines the key principles of strong communication and data storytelling, explaining how these can be used to engage effectively with internal and external stakeholders such as clients. It is supported by examples, summaries of key learnings, and exercises at the end of each chapter to help readers detail their progress and map out their goals.

Outlines key commercial concepts and explains how business strategy and business areas such as product, marketing, sales and operations contribute to the business, and the role that data professionals play in supporting these functions

Auteur
Jordan Morrow is known as the "Godfather of Data Literacy", having helped pioneer the field by building one of the world's first data literacy programs and driving thought leadership. He is the founder and CEO of Bodhi Data and Senior Vice President of Data and AI Transformation for AgileOne, helping to utilize data and AI in the total talent management space. Morrow is a global trailblazer in the world of data literacy and enjoys his time traveling the world speaking and/or helping companies. He served as the Chair of the Advisory Board for The Data Literacy Project, has spoken at numerous conferences around the world, and is an active voice in the data and analytics community. He has also helped companies and organizations around the world, including the United Nations, build and understand data literacy. Morrow is based near Salt Lake City, Utah and is the author of three books: Be Data Literate, Be Data Driven, Be Data Analytical, and Business 101 for the Data Professional all published by Kogan Page.

Contenu

• • Chapter - 01: Business and data: the intersection;
  • Chapter - 02: A crash course in business strategy for data professionals;
  • Chapter - 03: The areas of a business: finance, marketing, sales, product, HR, operations and others;
  • Chapter - 04: A dive into key business concepts;
  • Chapter - 05: Using data to drive value and impact for a business;
  • Chapter - 06: Business environment, culture and ethics;
  • Chapter - 07: Navigating the perils of data work in business;
  • Chapter - 08: The power of networking and stakeholder management;
  • Chapter - 09: A key to unlock success: communication and data storytelling;
  • Chapter - 10: Interviews with data and business experts and leaders;
  • Chapter - 11: The future of data and business;
  • Chapter - 12: Wrapping it altogether: your next steps