Start-up Factory

Auteur

Corporate Rebels co-founder Joost Minnaar left his corporate job in Barcelona, where he lived after completing his Master's in Nanoscience and Nanotechnology at the University of Barcelona. He travels the world researching progressive organisations, blogs about the discoveries he makes and advises on workplace issues. Joost is a Doctoral Candidate at the Amsterdam Business Research Institute (VU University, Amsterdam).

Texte du rabat

Start-up Factory chronicles one of the boldest business transformations ever: the audacious strategies of a company that has thrown traditional management out the window. The result is an entrepreneurial nexus that is as organic as a neural network, and as nimble as the most dynamic start-up. Haier, the world's largest manufacturer of home appliances, has continually reinvented itself by busting bureaucracy and shunning top-down management. Its CEO, Zhang Ruimin, envisioned and unleashed - the potential of 80,000 highly motivated employees. In Start-up Factory the authors draw on years of painstaking research to describe the birth and evolution of Hair's RenDanHeYi model. They explain how it is being implemented in companies the world over. Packed with operational success stories, Start-up Factory lays out the fundamentals, and shows how any organisation can benefit from RenDanHeyi.