Mark W. Johnson cofounded the strategy and innovation management consultancy Innosight with Clayton M. Christensen in 2000. His books include Dual Transformation (2017) and Reinvent Your Business Model (2018), both published by Harvard Business Review Press. He lives in Belmont, Massachusetts, with his wife, Jane Clayson Johnson, and their younger children. Josh Suskewicz is a partner at Innosight, where he leads consulting engagements in numerous industries, specializing in life sciences and medtech. He lives with his wife, Rachel, and their two children in Brooklyn, New York.

You can find the authors at:
Mark Johnson: innosight.com/team_bio/johnson-mark-w/, linkedin.com/in/markwilliamjohnson/, and twitter.com/mark_w_johnson?lang=en
Josh Suskewicz: innosight.com/team_bio/suskewicz-josh/ and linkedin.com/in/josh-suskewicz-64a44212/

Texte du rabat

A new approach for thinking about the future and turning your big ideas into reality.

A detailed description of what it takes to be visionary--and how leaders can adopt a more visionary mind-set.
A leadership model that helps leaders--and their teams--turn those visions into actionable and repeatable strategic plans that their teams can align around and commit to.
Shows why visionary leadership tends to fail because of misalignment.
The team aspect to this process is what's truly new.
Shows how to balance a focus on the core business and future growth at the same time.

Audiences:

C-suite executives leading strategic planning.
Senior leaders and managers and their teams.
MBA/MPA students.

Résumé
From the author of the ground-breaking book Reinvent Your Business Model , a new approach for thinking about the future and turning your most promising and creative ideas into reality.