Get to the Point!

Zusatztext 71654264 Informationen zum Autor Joel Schwartzberg has over a decade of experience as a strategic communication executive with major organizations and as a corporate communication trainer. He is the senior director of strategic and executive communications for the American Society for the Prevention of Cruelty to Animals. Klappentext Champion Your Best Ideas! Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless. Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do? Zusammenfassung A communications coach shows how to identify your point, strengthen it, stick to it, and sell it with this quick and sensible guide. Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless. Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do? IBPA Benjamin Franklin Award silver winner in the Business & Career category Next Generation Indie Award Winner in the How To category If you don't have something to say, then don't say anything. Joel Schwartzberg takes that simple edict and turns it into a manifesto for giving talks that make a difference. Seth Godin, author of Linchpin Good ideas too often get lost in a jungle of muddled thinking. In Get to the Point! , Joel Schwartzberg supplies useful tools to deliver your points with impact and elegance. David Brancaccio, host and senior editor, Marketplace Morning Report...

IBPA Benjamin Franklin Award silver winner in the Business & Career category and Next Generation Indie Award Winner in the How To category.

"If you don't have something to say, then don't say anything. Joel Schwartzberg takes that simple edict and turns it into a manifesto for giving talks that make a difference."
*—Seth Godin, author of Linchpin

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  "Joel understands the key difference between effective communicators and pointless public speakers, providing step-by-step instructions to help individuals identify and make their points. I'll be sharing his expertise and insights with my own students."
  *—Jennifer Doody, writing and public speaking instructor, Harvard University, and President, World Class Words
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  "Good ideas too often get lost in a jungle of muddled thinking. In Get to the Point!, Joel Schwartzberg supplies useful tools to deliver your points with impact and elegance."
  *—David Brancaccio, Host and Senior Editor, Marketplace Morning Report
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  "Get to the Point! does just that. This quick guide will help any busy professional become a more persuasive and effective speaker. Joel provides hard-won wisdom and makes it easy to apply, thanks to clear writing and great examples."
  *—Lowell Weiss, former presidential speechwriter for Bill Clinton
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  "I'm in a profession that often looks at the presentation, representation, and misrepresentation of fact, and figuring out how to make a point to my audience with a clock ticking is crucial. Schwartzberg sketches out a simple tool kit on how to know, make, and sell your point. Whether you're writing a broadcast story to deadline, prepping for a speech, appearing on a panel, or crafting a PowerPoint presentation, his book is worth a close read."
  *—Hari Sreenivasan, Anchor and Senior Correspondent, PBS NewsHour
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  "If you ever need to make a point—which is all of us, and often—this is a must-have guide to understand it, sharpen it, and convey it with precision and impact. Using clarity and humor, Joel makes the case that the best ideas deserve to be sold, not simply shared."
  *—Betsy Berg, Senior Vice President of Speakers and Lecturers, Agency for the Performing Arts
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  "Want to deliver a great speech? Then find the point you are making. Identify it, hone it, and deliver it simply and concisely. This is the message of Joel Schwartzberg's excellent new book. Today's audiences have the attention span of a gnat. Get to the Point! will give you a step-by-step guide to grabbing and keeping the attention of your audience."
  *—Mark Ragan, CEO, Ragan Communications
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  "You get only one chance to reach your audience and make your message count. Schwartzberg lays out the definitive guide for how to make sure you get your message out to the right audience, the way they want to hear it."
  *—Peter Shankman, Host, Faster Than Normal podcast
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  "I hope Get to the Point! sells well—but not too well. Because if every speaker absorbed the contents of this wee volume, every speech would be a vital speech, and professional speechwriters would be obsolete."
  *—David Murray, Editor and Publisher, Vital Speeches of the Day, and Executive Director, Professional Speechwriters Association
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  "Loaded with pointed advice from a master public communicator, this book will punch up your delivery and sharpen your skills for any speech, toast, proposal, or presentation. Schwartzberg reveals his best secrets here—from maximizing those critical first seconds to ensuring your last words deliver a wallop. Get to the Point! is your appointment with public-speaking success."
  *—Brad Dunn, Chief Digital Officer, Athlon Media Group/Parade
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  "Joel offers pragmatic tips and insight on how to present your best self, regardless of your experience in communications. The insight and individual attention Joel provided our managers during training yielded results almost instantaneously, and I would recommend this book to anyone who wants to be a better, more effective communicator regardless of who and how big the audience is."
  *—Risa Weinstock, President and CEO, Animal Care Centers of NYC
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  "For all of us who have endured the pain of a dull presentation from a coworker, boss, or employee, only to arrive at the end and think, 'Not only was that boring, but I still have no idea what this guy was trying to tell me,' Joel Schwartzberg has the remedy. Get to the Point! clearly explains the problem and presents simple solutions to help salespeople sell, managers manage, leaders lead, and influencers influence."
  *—Josh Steimle, founder and CEO, MWI, and author of Chief Marketing Officers at Work
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  "I love Get to the Point! for its point, clarity, simplicity, and brevity. If I were forced to select only one book for all the technical presenters I've coached through the years, this wou…