Understanding Michael Porter: The Essential Guide to Competition and Strategy

Zusammenfassung If you want to understand how companies achieve and sustain competitive success! Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name! his writing can be daunting. As a result! many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking. Informationen zum Autor Joan Magretta has worked with Michael Porter for almost two decades; she is a Senior Associate at the Institute for Strategy and Competitiveness at Harvard Business School! a McKinsey Award winner! and author of What Management Is ! a top pick of its year by The Economist . She was a Bain partner and strategy editor of the Harvard Business Review . Klappentext Michael Porter! the father of strategy! is one of the most (if not the most) important business thinkers in the world. Anyone in business uses Michael Porter's ideas concepts like competitive advantage! differentiation! value creation! industry structure! the value chain whether they know it or not. These ideas form the foundation of all of strategy and competition today! and one cannot be conversant in business without understanding them. But if anyone wanted to review or obtain a good overvivew of Porter's main ideas! they would have to read either all of his HBR articles or purchase several large! and quite densely written! books (Porter's classic books On Competition! Competitive Advantage! and Competitive Strategy amount to 1500 pages of reading). At last! The Essential Michael Porter provides a book-length executive summary of his core concepts! in about 200 pages! and makes these ideas accessible to everyone. Short! concise! and written clearly and understandably by his trusted friend and long-time colleague (and former HBR strategy editor)! Joan Magretta! this book will be a welcome addition to everyone's business bookshelf amd will be the new ""bible"" of strategy for years to come." ...

Auteur

Joan Magretta has worked with Michael Porter for almost two decades; she is a Senior Associate at the Institute for Strategy and Competitiveness at Harvard Business School, a McKinsey Award winner, and author of What Management Is, a top pick of its year by The Economist. She was a Bain partner and strategy editor of the Harvard Business Review.

Texte du rabat

Michael Porter, the father of strategy, is one of the most (if not the most) important business thinkers in the world. Anyone in business uses Michael Porter's ideas concepts like competitive advantage, differentiation, value creation, industry structure, the value chain whether they know it or not. These ideas form the foundation of all of strategy and competition today, and one cannot be conversant in business without understanding them. But if anyone wanted to review or obtain a good overvivew of Porter's main ideas, they would have to read either all of his HBR articles or purchase several large, and quite densely written, books (Porter's classic books On Competition, Competitive Advantage, and Competitive Strategy amount to 1500 pages of reading). At last, The Essential Michael Porter provides a book-length executive summary of his core concepts, in about 200 pages, and makes these ideas accessible to everyone. Short, concise, and written clearly and understandably by his trusted friend and long-time colleague (and former HBR strategy editor), Joan Magretta, this book will be a welcome addition to everyone's business bookshelf amd will be the new ""bible"" of strategy for years to come."

Résumé
If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking.