Chief Design Officers at Work

Delve deep into the realm of design management, unveiling unique perspectives, strategies, and innovative approaches to building businesses with design in mind. This book takes you on an inspiring journey into the world of Chief Design Officers (CDO)s, a role that has recently become widespread in the C-Suite.

Through a collection of insightful interviews, you'll gain an illuminating glimpse into the daily lives, challenges, and triumphs of prominent CDOs from varied industries. You'll explore the remarkable stories and insights from visionary leaders spanning zero-to-one and established brands and products. These design experts have played a pivotal role in shaping and landing design-driven approaches leading to groundbreaking industry evolutions and market disruption. By examining the experiences of CDOs, the book reveals how design-led thinking can be a powerful catalyst for driving bottom line success. From building user-centric products to creating cohesive brand experiences, these design leaders demonstrate the transformative impact design can have on business outcomes.

Whether you're a design practitioner, launching your own startup, or revitalizing an existing product, or an executive at an established brand, you'll find invaluable lessons and inspiration within these pages. Chief Design Officers at Work showcases the creative minds shaping our world in the captivating new addition to the acclaimed Apress At Work series.

What You Will Learn

• See how design leaders navigate complex business landscapes to craft compelling user experiences and brand strategies
• Gain valuable insights and practical advice that can elevate your practice
• Make a lasting impact in your industry as a designer
  Who This Book is For

Seasoned executives seeking fresh inspiration and aspiring design practitioners eager to glean wisdom from the best in the field

Gain access to exclusive, behind-the-scenes interviews with top design leaders Explore the design philosophies and valuable lessons learned throughout the vast careers of multiple CDOs Equip yourself with the knowledge to transform your design approach and build extraordinary experiences

Auteur

For over 18 years, Jaleh Afshar has been responsible for shipping large-scale mobile, web, voice, and AR experiences and leading product design teams. Currently a Director of Design at Meta, she has taught courses, led workshops, and published on various creative industry topics. She lives in Menlo Park, California.

Contenu

Chapter 1: Mohammed Adib, Intercon.- Chapter 2: Ruchi Batra, IBM.- Chapter 3: Baylie Brenner-Bruzgis, Twitch.- Chapter 4: Courtney Allison Brown, CarMax.- Chapter 5: Gianluca Brugnoli, TomTom.- Chapter 6: Anita Patwardhan Butler, Strava.- Chapter 7: Mig Reyes, Duolingo.- Chapter 8: Rufei Fan, PicnicHealth.- Chapter 9: Christie Fremon, Asana.- Chapter 10: Bernadette Irizarry, Sony Pictures Entertainment.- Chapter 11: Anand Jha, Miko.- Chapter 12: Geunbae GB Lee, StatSig.- Chapter 13: Ryan Leffel, Priceline.- Chapter 14: Josh Mahoney, Breadfast.- Chapter 15: Michael Nitsopoulos, Thentia.- Chapter 16: Chris No, Demand.io.- Chapter 17: Wendy Owen, Meta.- Chapter 18: Temilola Oyenuga, Spazio Ideale.- Chapter 19: Daisuke Sakai, teamLab.- Chapter 20: Olatunji Saliu, Interswitch.- Chapter 21: Helena Seo, DoorDash.- Chapter 22: Uday Shankar, Perforce.- Chapter 23: Saurabh Soni, Razorpay.- Chapter 24: Lissette Sotelo Parr, Personio.- Chapter 25: Linda Sum, Samsung.- Chapter 26: Payam Tabrizian, Unity.- Chapter 27: Chooake Wongwattanasilpa, Bank of Singapore.- Chapter 28: Joann Wu, Uber.