International Conference on Managing Business Through Web Analytics

This book presents the proceedings of the International Conference on Managing Business through Web Analytics (ICMBWA 2021). The conference provides a global forum for sharing knowledge and results in theory, methodology, and applications of Web Analytics and their role in the formulation and the orientation of businesses' strategies. The aim of the conference is to provide a platform for researchers and practitioners from both academia and industry to meet and share their works in the field. Is an excellent resource for scholars, experts and industrial in the fields represented, as well as Ph.D. students seeking an entryway into current research in data analytics, Web analytics, machine learning algorithms, and their various applications within businesses.

Auteur
Dr. Soraya Sedkaoui is a Senior Lecturer of econometrics, statistics, forecasting techniques, and probability at Khemis Miliana University. Her main areas of activity are big data analytics, computer science, machine learning, and the development of algorithms and models for business applications. She has many years of professional experience as a management consultant for strategic issues at SRY Consulting (Montpellier, France). She was a Researcher at the University of Montpellier's TRIS lab in France (2011-2017), where she participated in a teaching and training program on big data and data mining. She contributed to the European project on "Internet Economics: Methods, Models, and Management (2017)" in collaboration with Pr. Gottinger. She also contributed to creating many algorithms for business applications, such as the algorithm of Snail 2016. Dr. Sedkaoui's previous books and research has been published in several refereed editions and journals.

Pr. Dr. Mounia Khelfaoui is a professor at the University Djilali Bounaama Khemis Miliana in Algeria. Graduated from the University of Algiers 3 with a Ph.D. in economics and HDR in environmental economics. With experience in research, she is a member of the research laboratory "Industry, Organizational Development of Enterprises and Innovation." Her research focuses on sustainable development, particularly CSR, the sharing economy, and the circular economy. She is written on CSR and sustainable development for several publications and conferences. She has published in various journals and conferences dealing with CSR and sustainable development.

Dr. Rafika Benaichouba is a senior lecturer at the University of Khemis Miliana and a member of the "entrepreneurship and local development laboratory" at the same university. She is specialized in Banking and finance with many years of teaching. She also published many research papers in the related fields.

Dr. Khalida Mohammed Belkebir is a senior lecturer at the University of Khemis Miliana since 2007, and a member of the "Industry, Organizational Development of Enterprises and Innovation" laboratory. Her field of interest includes management, entrepreneurship, and SMEs.

Contenu
Introduction.- Web data: Integration, Cleaning, Analysis, Visualization, and Security.- Web Analytics Activities and Dynamics.- Social Network Analysis and Graph Algorithms.- Web Analytics, Big Data and the Internet of Things.- Business Value Creation from Web and social media analytics.- Conclusion. <p