How to Win a War

This book provides analyses of key campaigns and events of World War II and what today's business managers and executives can learn from them.

Auteur

As well as being passionate about modern history, Ignacio Gonzalez-Posada is a marketing professional who has worked in Germany, Spain, Japan, and the United States.

Texte du rabat

What can WWII teach us? Is it possible to see Hitler as an efficient manager? What would today's business schools have to say about Churchill's management style? What was going though the minds of leaders when they took decisions that led to thousands of deaths? How did they manage the resultant stress? What strategies were adopted to win battles and campaigns? This book is a history of WWII seen from a completely different perspective " that of the businessperson. During 1939-45, managers? of a different kind were facing immense challenges " an unprecedented crisis, struggle for world markets, new technologies being used on a mass scale. How they coped and succeeded during this period offers unique and valuable lessons for today's business managers and executives. In doing so, the author analyses WWII's most famous campaigns, including Barbarossa, Stalingrad, D-Day and Pearl Harbour.