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How to Become the Firm of Choice

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Résumé How do firms break out of the pack and put themselves in a position to enjoy sustained success? How to Become the Firm of C...

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Résumé
How do firms break out of the pack and put themselves in a position to enjoy sustained success? How to Become the Firm of Choice provides the answer: firms have to make an explicit decision to become "the firm of choice" in their chosen markets. And, in doing so, they must move their operations to the next level.