HBR's 10 Must Reads on Design Thinking (with featured article "Design Thinking" By Tim Brown)

Auteur

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 12 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

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Texte du rabat

A curated collection of 10 HBR magazine articles on design thinking, product design, experimentation, and how you can use design thinking to create new offerings, solve big problems, and transform your organization. This book curates the best and most useful HBR articles on design thinking. Authors such as Tim Brown, Indra Nooyi, and Roger Martin provide the advice and inspiration and you need to:

• Understand the transformative potential of design thinking.
• Proceed from idea to product at lightning speed.
• Iterate with rapid customer feedback.
• Fail small and win big.
• Create new products people love.
• Learn to be a better design thinker.
• Lead design thinking teams more effectively.

• Open new paths to innovation at your company.Audience: Leaders, managers who work or with design thinking teams. Product managers. Anyone who works on a design thinking or product development teams. Executives who want to bring the spirit and principles of design thinking to their organization to innovate and gain advantage.

Résumé
Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.