HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

Auteur

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

Author social media/website info: hbr.org; @HarvardBiz; linkedin.com/company/harvard-business-review; facebook.com/harvardbusinessreview; youtube.com/user/harvardbusinessreview

Texte du rabat

How to use data for better decisions--from gathering the right information to making sense of the numbers to communicating your findings and getting buy-in.

• Provides practical advice for managers on how to use data to make smarter decisions
• Describes a three-step process for understanding data: gathering the right information, analyzing the numbers, and communicating your findings
• Provides perspectives on the topic from a variety of data and analytics experts
• Contains advice on how to work more effectively with your data scientists, including questions to ask to get the data you need
• Provides tips and tricks to make persuasive data visualizations
• Explains analytical terms and concepts, including regression analysis, correlation vs. causation, and statistical significance

Audience: General (non-quant) managers.

Announced first printing: 20,000
Laydown goal: 7,500

Résumé
Don't let a fear of numbers hold you back. Whether you're working with data experts or running your own tests, you'll find answers in the H BR Guide to Data Analytics Basics for Managers . This book describes a three-step process to get the information you need, study the data, and communicate your findings to others.