Adrenaline

The amazing success story of the man behind Ströer, t-online.de, Statista

With his perseverance and penchant for risk-taking, Udo Müller has put everything on one horse on more than one occasion. He started off in the world of out-of-home advertising and became the market leader, fi rst in East Germany and then in unified Germany. Then he went global. And shortly afterwards, he went public on the stock market in spectacular fashion. This was followed by the expansion of his product line to include digital publishing, online marketing and direct marketing. During the period of transition from the old economy to the new economy Ströer has developed into a unique and diverse media empire.

Auteur
Hartmut M. Volz, geboren 1946, ist seit über 50 Jahren Journalist. Er war fast zwei Jahrzehnte Mitglied der Spiegel-Redaktion, Chefredakteur bei News in Wien und hat als Medienberater Axel Springer, Burda, Bauer, Deutsche Börse, Siemens, TUI und Yahoo unterstützt. Er ist Autor von Die Spur des Geldes. Der Fall des Hauses Siemens (2009, Aufbau Verlag).