Americanization of the European Economy

One of the main features of the world economy since the late 19th century has been the growing dominance of the American economy in both quantitative and qualitative terms. This book provides the first comprehensive yet compact survey of the growth of American economic influence in Europe since the 1880s. It identifies three distinct but cumulative waves of Americanization, summarizing the ongoing discussion by business historians, sociologists, and political scientists in a highly accessible way.

Provides a comprehensive yet compact survey of the growth of American economic influence in Europe since the 1880s Identifies three distinct but cumulative waves of Americanization Includes supplementary material: sn.pub/extras

Contenu
The First Wave of Americanization, 18701945.- Fordism and Taylorism Come to Europe.- Americanization as a Comprehensive Concept of Economic Development During the 20th Century.- The Second Wave of Americanization: The Great Post-War Boom, 19451975.- Americanization as a Mission, 19451955.- Mass Production, Mass Distribution, and New Technology.- Managing Firms and Their Consumers.- Americanization's Third Wave from the 1980s.- Economic Slowdown and the American Model.- Companies and Consumers.- Industrial Relations as a Barrier to Americanization.- Conclusion.