The Business Strategies of the Major Hollywood Film Studios (19292024)

Auteur

Guy Di Piazza is a leading media and entertainment specialist and has over 25 years of experience as a management consultant and corporate transaction expert in the field of media and entertainment. His experience spans globally at some of the world's leading film and television companies, helping business leaders shape their future business, market and product strategies. During the past 20 years Guy has worked with Motion Picture Association (MPA), NBCUniversal, Sony Pictures, AMC Networks, Mitsui Media, BBC, ITV, and Channel 4.

Texte du rabat

Surveying the strategies employed by film studios to market and produce their most successful films between 1929 and present day, this book incorporates multi-layered comprehensive analysis on the media industry and how it works.

Contenu

Introduction Chapter 1. The Golden Age of Hollywood (1929 to 1949) Chapter 2. Hollywood in Decline and in Transition (1950 to 1966) Chapter 3. The New American Cinema (1967 to 1976) Chapter 4. The Era of Media Giants (1977 to 2024) References: Reading Materials Index