The Fine Art of Persuasion

Auteur

Gennifer Weisenfeld

Texte du rabat

Gennifer Weisenfeld examines the evolution of Japanese advertising graphic design from the early 1900s through the 1964 Tokyo Olympics, a pivotal design event that rebranded Japan on the world stage.

Contenu

Acknowledgments ix
Introduction 1

1. Promoting the Profession 25
2. Visible Language + the Art of Letterforms 77
3. Health + Beauty 117
4. Food + Beverage 181
5. Light, Labor + Leisure 249
6. Nation + Empire 297
7. Transwar Design 353
   Notes 407
   Sources 449
   Index