The Art of Design Strategy

Although business leaders and designers may appear to have different objectives, they actually share a common goal: ensuring the long-term success and profitability of their organization. This book highlights the shared objective, examining the progression of Design Strategy to bridge the gap between design practice and executive decision-making. Featuring the TRACES framework, it aligns design initiatives with overarching business goals, enhancing design-led strategies.

The topic is a timely one. A recent article published by FastCompany has touched a nerve among design leaders, highlighting the urgent challenges and anxieties they face about the future of design. It's sparked a conversation on the need for a new direction within the industry. As we stand on the precipice of the next design shift and design leaders ponder their next steps, The Art of Design Strategy offers a much-needed perspective, providing insights on how to elevate design to a strategic level and secure its place at the heart of business innovation.

What You'll Learn

• Understand the key principles of design strategy and management.
• Build a design-led work culture within your organization.
• Examine the TRACES framework to align design initiatives with your business goals.
• Gain deeper insights of the future landscape of the design industry.
  Who This book Is For

Designers who are interested in design management and its implications, transitioning from design craft to management roles, and managers and design leaders who are looking to understand the strategic value of design in various business areas.

Understand the key priciples of design strategy and management Explore how to build a design-led work culture within your organisation Gain deeper insights of the future landscape of the design industry

Auteur

Garkay Wong is a leading strategist and designer with extensive experience in the design services field. She currently works for one of the world's leading financial services companies as part of their design and strategy team.

Before her current role, she worked as an independent consultant guiding high-impact projects across diverse sectors - from Fortune 500 firms to public agencies and tech startups. She has a strong track record of merging strategy with practical innovation and has contributed articles on design and decision-making on platforms like Medium and the World Economic Forum.

Contenu

Part I: Do Things Better.- Chapter 1: The Rise of Design Strategy.- Chapter 2: Laying the Groundwork.- Chapter 3: Introducing the TRACES Framework.- Chapter 4: Strategic Adaptation and Risk Management in Design.- Part II: Do Things At Scale.- Chapter 5: Enhancing Team Capabilities with Advanced Tools.- Chapter 6: Design Investment Prioritization and (Re)-allocation.- Chapter 7: Building and Retaining Design Talent.- Part III: Do Things Collaboratively.- Chapter 8: Adaptive Team Structures for Design Innovation and Creativity.- Chapter 9: Advocating for Design Across the Organization.- Chapter 10: Influencing Senior Leadership and Decision-Makers.- Part IV: Do Things Differently.- Chapter 11: Design-Led Transformation for Sustainable Futures.- Chapter 12: Looking Ahead: Design as a Force for Good.