The Efficiency and Creativity of Product Development

This is the first book that comprehensively describes the history of the game software industry in Japan. A major objective here is to identify the key determinants of the emergence of the business, the maturing of the market, and the changes brought about by innovations, based on the history of the Japanese industry. To date, similar books have focused only on particular topics of the game software industry, such as the success of Nintendo and Sony and the uniqueness of the Japanese industry. There are no books that interpret the development process of this industry from the point of view of innovation. To fully understand the business and derive insightful lessons from it, however, requires a careful and thorough examination of its development process.

Currently, many companies aim to improve efficiency by using information and communications technology (ICT), but it is difficult to maintain a balance between the pursuit of efficiency and the encouragement of creativity.In the case of Japan's game software industry, firms have pursued higher efficiency in product development to build competitive advantage, resulting in a low rate of radical innovation and causing the slow growth of the industry. In certain situations, the development activities that target the creation of new products may, in themselves, hinder the creation of truly new products. This book conceptualizes this phenomenon as a development productivity dilemma and clarifies the mechanisms behind it. The dilemma, like the productivity dilemma in the manufacturing industry, evokes a certain innovation pattern and prevents potential growth. Understanding the lessons from the game software business presented in this book, managers, researchers, and policymakers can gain insight into the mechanisms leading to industrial maturity and clues to avoid the development productivity dilemma.

Describes comprehensively the history of the world's leading Japanese game software businesses Analyzes the forces at work in the process of the rise and fall of new industry Presents the challenges that companies face in the process of IT conversion and proposes solutions

Auteur

Fumihiko Ikuine is a Professor at Chuo Graduate School of Strategic Management, Japan. His research interests are management of technology (MOT) and innovation. He is the author of Development productivity dilemma: The innovation patterns in the digital age, Yuhikaku (in Japanese), which won the Takamiya Award (prize for books) from the Academic Association for Organizational Science (AAOS) of Japan.

Contenu

Ch1. A fundamental dilemma: efficiency versus creativity.- Ch2. Analytical framework and the research design: Innovation pattern and evolution of industry.- Ch3. The origins of the game software business in Japan: the movement till 1970's.- Ch4. Creating New Demand: the start-up of the new industry in early 1980s.- Ch5. The transition of the industry: the market expansion and establishment of major firms after 1980s.- Ch6. Decline in demand creation: the impasse of industry in late 1990s.- Ch7. The innovation pattern in the digital age: The lesson from the game software industry.- Ch8. The development productivity dilemma and its consequences.- Ch9. Conclusion.