The Ultimate Question 2.0

Explains how practitioners drive financial and competitive results with the Net Promoter style of business management, defining the concept and demonstrating its effectiveness to satisfy customers and employees alike.

Auteur

Fred Reichheld is a Fellow at Bain & Company. He is the bestselling author of The Loyalty Effect, published by Harvard Business Review Press, as well as numerous articles published in Harvard Business Review. Rob Markey is a partner and director in Bain & Company's New York office and head of the firm's global Customer Strategy and Marketing practice.

Texte du rabat

Previously published under title: Ultimate question.

Résumé
Reveals the question most critical to your company's future: 'Would you recommend us to a friend?'. This title provides a blueprint for long-term growth and success.