Food Consumer Science

This book explores the main methods, models and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each with case studies. Includes research conducted 2008 to 2011 for the Focus-BALKANS project.

This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption.

Based on research conducted in the course of the FOCUS-BALKANS project Explains the main methods, models, and approaches of food consumer science in a concise and simple way Illustrates each method, using a concrete case study Shows that food consumer science is an ever-more important discipline in the light of growing challenges in public health

Contenu

1 Introduction.- 2 Theories of Food Choice.- 3 Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ) .- 4 Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries.- 5 Exploring an Emerging Market Through Focus-Groups and Expert Interviews: Health Claim Products in the Western Balkans.- 6 Assessing Fruit Perception Using Focus Groups.- 7 Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi-Approach.- 8 Utilising Conjoint Analysis: Understanding Consumers Preferences for Traditional Food.- 9 Conclusions.- Index.