Joshua Gans is a professor of strategic management and holder of the Jeffrey S. Skoll Chair of Technical Innovation and Entrepreneurship at the Rotman School of Management, University of Toronto, with a cross-appointment in the Department of Economics. He also serves as the chief economist of the University of Toronto's Creative Destruction Lab. Gans holds a PhD from Stanford University and an honors degree in economics from the University of Queensland. He is a research associate of the NBER and teaches entrepreneurial strategy to MBA students at Rotman.

Gans is a prolific author, having written numerous books on various topics, including economics, innovation, and technology. His research interests span technological competition and innovation, economic growth, publishing economics, industrial organization, and regulatory economics. He has received several notable awards, including the Economic Society of Australia's Young Economist Award (2007); fellowship in the Academy of Social Sciences, Australia (2008); and the PURC Distinguished Service Award from the Public Utility Research Center at the University of Florida (2019) for his contributions to regulatory economics.

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Joshua Gans, Erin L. Scott, and Scott Stern wrote this book for students-all students-who are hungry to learn how they can emulate the success of entrepreneurs they see in the media and in their communities. This text brings modern research and insights together to teach a proven approach to understanding, navigating, and choosing an entrepreneurial path. Informed by their decades of research, the authors provide tested tools to get started, helping students use four key choices and four core strategic approaches to find and frame opportunities. Throughout, the book emphasizes that students should choose and pursue the approaches that fit their personal goals and interests, and it underscores the important roles of guidance, mentorship, and entrepreneurial education in a founder's path to success.