Qualitative Research for a Digital World

Informationen zum Autor Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK. Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India). Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India. Klappentext A broad introduction to qualitative research which understands that the digital world is diverse, multidisciplinary, and global. It embeds new methods into the established curriculum bringing new energy to one of SAGE's core markets. Inhaltsverzeichnis Chapter 1: Philosophies of Research Chapter 2: Research Design Ethics Chapter 3: Digital Ethnography, Netnography, and Online Immersion Chapter 4: Digital Dairy Chapter 5: ALARA Model of information Search Opening Case Vignette Chapter 6: Screencasting Chapter 7: Online Interviews Chapter 8: Online Focus Group Discussions Chapter 9: The e-Delphi Method Chapter 10: Discourse Analysis Chapter 11: Thematic Analysis Chapter 12: Content Analysis Chapter 13: Data Management Plan Chapter 14: Contemplating the advances of Digital Technology.

Auteur
Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK. Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India).

Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.

Texte du rabat

A broad introduction to qualitative research which understands that the digital world is diverse, multidisciplinary, and global. It embeds new methods into the established curriculum bringing new energy to one of SAGE's core markets.

Contenu

Chapter 1: Philosophies of Research
Chapter 2: Research Design Ethics
Chapter 3: Digital Ethnography, Netnography, and Online Immersion
Chapter 4: Digital Dairy
Chapter 5: ALARA Model of information Search Opening Case Vignette
Chapter 6: Screencasting
Chapter 7: Online Interviews
Chapter 8: Online Focus Group Discussions
Chapter 9: The e-Delphi Method
Chapter 10: Discourse Analysis
Chapter 11: Thematic Analysis
Chapter 12: Content Analysis
Chapter 13: Data Management Plan
Chapter 14: Contemplating the advances of Digital Technology.