Smarter

Busyness has become a status symbol and colloquially used to intimate success. The ''more is more'' philosophy still prevails, running us into the dirt and out of natural energy. We, women, need to be smarter than the hyper-accelerated world around us. That''s where SMARTER steps in. We aren''t looking in the mirror and telling ourselves we are a boss each morning. We aren''t crossing our fingers, throwing a penny over our shoulders and hoping for success. It''s graft. We are not striving to do less. Rather, we want to do it all. To get there, we need smarter systems and processes in order to fulfil our dream potential. As we jostle for our position balancing work, family life, fertility, misogyny and mental health - we find ourselves drained. We have been told that working hard, running ourselves into the ground, working late, over caffeinated, sleeping four hours a night, being the first in and last out, sacrificing our personal lives, and eating on the go, are conducive to succeeding long term. But instead women are burnt-out. The SMARTER method encourages women to prioritise themselves in order to work smarter and stop draining their energy into bottomless sources. It will help to reframe the idea of over productivity equalling success, and will ultimately show that those who work smarter, are those who achieve more long term success. Featuring 10 achievable steps, and the experience of entrepreneur, EM Austen, SMARTER will show you how to prioritise yourself and prevent burnout. Inside you''ll discover how to embrace your talents, harness your productivity, create a consistent work-life balance and empower you to reach your goals. With this essential guide you''ll find it''s not about unlearning what you''ve been taught, it''s modifying what you already know, so that you can unlock your power and lead a life that''s SMARTER.

Préface
The essential guide for working Smarter in all facets of your life from harnessing your talents and increasing productivity, to improving your work-life balance and reaching your goals.

Auteur

E.M Austen is the founder and CEO of EMERGE, an award-winning PR agency based in London, working with global brands, including Huel, Spanx, Red Bull, Castore, The Birley Clubs, Lick, PE Nation, Abercrombie & Fitch, Fitflop and more. The 26-strong team was started by Emily in 2012, at the age of 22, after she graduated from Manchester University with a degree in Criminology and Criminal Law. She has guest lectured at Harvard University and has been featured in '300 Years of Leadership and Innovation'.

Emily is a Strategic PR advisor to UN Women UK, tackling challenging conversations such as domestic violence and gender inequality, and works with the General Assembly to effect change. She is also a Strategic Advisor to ESI Media Group.

Over her career, she has been involved in the communications to raise over £500 million for start-ups in the wellness, fitness, tech and feminine care sectors. She has a diploma in Venture + Finance from Oxford University. Emily is an advisor to William Chase and a founding partner in Goldling, a ready-to-drink seltzer brand. Marie Claire named her the most inspiring female entrepreneur on Instagram, Sheerluxe included her on their 2024 'Most Inspiring List' and she has been featured in the Evening Standard, Daily Mail, Grazia and Forbes, and has also written for Harper's Bazaar, Stylist and Glamour.

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The essential guide for working Smarter in all facets of your life from harnessing your talents and increasing productivity, to improving your work-life balance and reaching your goals.