The Goal

Eliyahu Goldratts Weltbestseller unter den Wirtschaftsromanen erzählen die Geschichte des Managers Alex Rogo, der mit ungewöhnlichen und schlagkräftigen neuen Methoden in seinem Unternehmen für Aufsehen sorgt.

Klappentext Eliyahu M. Goldratt was an educator, author, physicist, philosopher and business leader, but fi rst and foremost, he was a thinker who provoked others to think. Oft en characterized as unconventional, stimulating, and "a slayer of sacred cows," he urged his audience to examine and reassess their business practices with a fresh, new vision. Dr. Goldratt is best known as the father of the Theory of Constraints (TOC), a process of ongoing improvement that identifies and leverages a system's constraints in order to achieve the system's goals. He introduced TOC's underlying concepts in his business novel, The Goal: A Process of Ongoing Improvement, which has been recognized as one of the best-selling business books of all time. First published in 1984, Th e Goal has been updated three times and sold more than 10 million copies worldwide. It has been translated into 40 languages.

Auteur
JEFF COX is a creative writer known for weaving progressive business concepts into works of fiction. He is the author or coauthor of seven fictional business books.