What's the Message? Simplify complex ideas for communication and decisions

Presentations. Reports. Pitches. Interviews. Whatever the medium, you need to understand the information quickly. What's the Message? uses the Prepare-Shape-Articulate model, you'll be able to think, communicate and decide more effectively. Not only does it make complex things clear and simple, you'll stop the information overload with fewer emails and documents and improve working relationships.

1. Think of specific People to focus your mind
2. Define a Purpose to know where you're heading
3. Plan a Process or to optimise your reflection and time
4. Structure your ideas for simplicity and logic (slow thinking)
5. Find Story-handles that engage us (fast thinking)
6. Articulate to attract attention and stimulates comprehension

Auteur
Edouard Gruwez has almost 30 years of professional experience as senior manager in Communications, HR, marketing and strategy for Volvo, GM and Ogilvy. Edouard is currently Managing Director of Ogilvy Internal Communications and founder of ‘To The Point at Work’. He is consultant to many international corporations and public authorities such as AstraZeneca, Barco, Bayer, BASF, BNP Paribas Fortis, Carrefour, Cleary Gottlieb, Danone, Deutsche Bank, Euroclear, ING, Kantar TNS, Roche, Sanofi, UWV.