Economics and Management of Networks

Previous research on the institutional structure of franchising networks (Bri- ley et al. 1991; Lutz 1995; Shane 1998; Lafontaine and Shaw 1999, 2005; - fuso 2002; Penard et al. 2003a,b) does not explain the governance structure of the franchising firm as an institutional entity that consists of two interrelated parts: Residual decision rights and ownership rights. The latter includes not only residual income rights of franchised outlets but also residual income rights of franchisor-owned outlets. Previous studies primarily examines the incentive, signalling and screening effects of fees, royalties and other contractual pro- sions from the point of view of organizational economics (see Dnes 1996 for a review) without taking into account the interactions between residual decision and residual income rights as interrelated parts of the governance structure. This paper fills this gap in the literature. According to the property rights view, de- sion rights should be allocated according to the distribution of intangible kno- edge assets between the franchisor and franchisee and ownership rights should be assigned according to the residual decision rights. Since ownership rights are diluted in franchising networks, the dilution of residual income rights of fr- chised outlets is compensated by residual income rights of company-owned o- lets. Under a dual ownership structure, company-owned outlets compensate the disincentive effect of low royalties for the franchisor, and low royalties strengthen the investment incentives for the franchisee.

Includes supplementary material: sn.pub/extras

Texte du rabat

The design and management of networks have become very important research topics in the field of organizational economics and management in the last decade. First, the book emphasizes research in economics and management of networks as a theory-driven field by offering new theoretical perspectives on governance structure issues in franchising, alliances, venture capital relations and cooperatives. Second, the book presents new research results on efficiency and performance of franchising networks and joint ventures, as well as on entrepreneurship and strategic issues in franchising and cooperatives.

Contenu
Introducing 'Economics and Management of Networks'.- Introducing 'Economics and Management of Networks'.- Franchising.- Plural Form in Franchising: An Incomplete Contracting Approach.- Franchisee Versus Company Ownership An Empirical Analysis of Franchisor Profit.- Existence of the Plural Form Within Franchised Networks: Some Early Results from the US and French Markets.- The Governance Structure of Franchising Firms: A Property Rights Approach.- Governance Inseparability in Franchising: Multi-case Study in France and Brazil.- Entrepreneurial Autonomy, Incentives, and Relational Governance in Franchise Chains.- Beneficially Constraining Franchisor's Power.- A Cointegration Analysis of the Correlates of Performance in Franchised Channels.- Franchised Network Efficiency: A DEA Application to US Networks.- Franchising as Entrepreneurial Activity: Finnish SME Policy Perspective.- Creating Franchised Businesses Through Franchisee Training Program Empirical Evidence from a Follow-up Study.- Understanding Strategic Interactions in Franchise Relationships.- Strategic Alliances.- Administrative and Social Factors in the Governance Structure of European R&D Networks.- Firm and Industrial Organization Frontiers: An Empirical Model of Inter-firm Network in the Winter Sports Industry.- The Influence of Financial Institutions and Investor Behaviour on Company Management Practice.- International Audit Firms as Strategic Networks The Evolution of Global Professional Service Firms.- International Joint Venture Performance: Impact of Performance Measures and Foreign Parent, Target Country and Investment Specific Variables on Performance.- Cooperatives.- Orientation in Diversification Behavior of Cooperatives: An Agent-Based Approach.- Organization and Strategyof Farmer Specialized Cooperatives in China.