Digital Transformation for Business Sustainability and Growth in Emerging Markets

Auteur

Sumesh Dadwal is a Senior lecturer of Strategy at LSBU Business School, UK. Previously he had worked at Northumbria University London and other HEIs in the UK.

Pawan Kumar is Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India.

Rajesh Verma is Sr. Dean & Professor of Strategy at Mittal School of Business, Lovely Professional University, India.

Sunil Kumar is an Associate Professor at Shoolini University, Himachal Pradesh, India.

Texte du rabat

Digital Transformation for Business Sustainability and Growth in Emerging Markets explores the rich context of emerging markets, which present unique challenges for digital transformation, including cultural differences, limited access to technology, and regulatory hurdles in emerging markets.