Dick Vitale has been ESPN's voice of Men's College Basketball since 1979. Eleven Halls of Fame and countless heartfelt recognitions have affirmed the passionate vitality he brings to sports broadcasting make an equal impact on raising millions of dollars for pediatric cancer research through the V Foundation for Cancer Research. He is as much a household name for his humanitarian deeds as he is for the game he loves. Dick has been working for many years sharing the motivational life tips he believes in and succeeds by with everyone from major firms to small youth groups. Vitale joined the prestigious Washington Speakers Bureau over a decade ago and is highly sought after as a motivational speaker. Nobody is better suited to enthusiastically teach about winning in life than Dickie V. Dick is the author of nine books including "Dick Vitale's Fabulous 50 Moments and Players", "Dickie V's ABCs and 1-2-3s", and "Getting a W in the Game of Life". Dick was enshrined as a member of the Class of 2008 in the Naismith Memorial Basketball Hall of Fame as a contributor and he is proud to have been selected to the National Collegiate Basketball Hall of Fame in Kansas City, Missouri. Dick lives with his wife, Lorraine, in Florida. They have two daughters and five grandchildren. Learn more at www.ascendbooks.com.

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Success lies somewhere between surrender and celebration. As there is no algorithmic formula to assure success, we resort to using our best judgement to pursue our goals. Along the way when the going gets difficult, many people tend to 'give up'. Giving up is a posture that is easy to adopt, but perseverance to achieve success seldom fails. Success and accomplishment are invariably tied together with a Never Give Up attitude. For the determined, the word "quitting" is not even a part of their vocabulary. The more successful amongst us learn, plan and continue to execute well-thought-out strategies regardless of frustrations, failures, or personal hardships. However, the addition of a "secret sauce" to obtain faster and better results - a catalyst for success - is the amazing ingredient of mentoring. We can always improve our efficiency to attain goals by applying the experience of a mentor. The Celebrity Experts(R) in this book who have achieved their successes through 'not giving up' can help and guide you. Their knowledge can offer not only great ideas that work, but also, just as importantly, those that did not. We all wish to accomplish our goals. When we are willing to apply the factors of planning, perseverance and mentoring to our goal-attainment procedure, we are likely to see the success to which we aspire.