Dr Debra Paul is a Chartered Fellow of BCS and is the Managing Director of Assist Knowledge Development Ltd. She is a regular speaker at business analysis conferences, a founder member of the BA Manager Forum and was the chief architect for the BCS Advanced International Diploma in Business Analysis. Debra developed the Business Analysis Service Framework. James Cadle is a Chartered Fellow of BCS and a BCS oral examiner, having worked in business analysis and project management for more than 40 years. As a director of Assist Knowledge Development, he has created and presented a range of courses in his specialist subjects.

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All organisations need to respond to the challenges within the highly competitive global economy; business analysts are at the forefront of these responses. The 4th edition of this bestselling book provides a comprehensive guide for business analysts, encompassing the key concepts, frameworks & techniques needed to provide professional BA services.