She's the Boss

Auteur

DEBRA MICHALS is an associate professor of women’s and gender studies and chair of the Humanities Department at Merrimack College in North Andover, Massachusetts.

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Since World War II, women have moved increasingly into business ownership, often outpacing male start-ups and typically seeking to meet a combination of personal and economic needs. She’s the Boss chronicles the history of what drew so many women to entrepreneurship over the past eighty years so that today they own more than forty percent of all US businesses.

Contenu

Introduction
1 From War Worker to Business Owner: Women, Enterprise, and Postwar Reconversion, 1945-1950
2 Motherhood and Its Discontents: 1950s, Domesticity, the Cold War, and Women’s Business Ownership
3 “Doin’ It for Themselves:” Gender, Race, and Women’s Entrepreneurship in the Socially Conscious 1960s
4 Sisterhood is (Economically) Powerful: Civil Rights, Feminism, and Women’s Business Ownership in the 1960s and 1970s
5 Becoming “Entrepreneurs:” Women’s Businesses in the ‘70s Recession and “Go-go” ‘80s
Epilogue: Women’s Entrepreneurship in the 1990s and Beyond
Acknowledgments
Notes
Index